Filter a Broadcast by Product

In your dashboard, open the Broadcasts tab and click New Broadcast. Write your subject and message as usual. See Send a Broadcast if you need a refresher on the basics.

Below the message, choose your audience — All Subscribers or Members Only. Then open the product filter dropdown and select the product whose buyers or subscribers you want to reach.

For All Subscribers, the filter includes everyone who has purchased that product. For Members Only, the filter includes active subscribers to that membership product.

After selecting a product filter, OwnYour shows an estimated recipient count. This count is based on your current subscriber data and gives you a sense of the audience size before you send.

The final recipient count is confirmed at send time — if new subscribers join between when you compose and when the email sends, they may or may not be included depending on when they subscribed.

Click Send Now to deliver immediately, or use Send Later to schedule it. See Schedule a Broadcast for scheduling details.