Same monthly price. Very different products. Here's what actually differs — including where Stan wins.
Both platforms charge $29/month and take 0% of your sales. The real differences: OwnYour lets you use your own domain (both plans), export your email list, and own your data. Stan has a course builder and Instagram AutoDM. If you care about owning your URL and your audience data, OwnYour. If you need courses or AutoDM today, Stan has those features built.
Starter vs Creator plan (both $29/month). ✓ = available. — = not available.
| Feature | OwnYour | Stan Store |
|---|---|---|
| Storefront | ||
| Store URL format | ✓yourname.ownyour.store | ✓stan.store/yourname |
| Custom domain (yourname.com) | ✓1 domain on Starter, 5 on Pro | —Not available |
| Mobile-first design | ✓ | ✓ |
| Theme customization | ✓8 presets, 16 fonts, 4 color pickers | ✓11 templates, limited colors/fonts |
| Products & Sales | ||
| Digital products (PDFs, files) | ✓ | ✓ |
| Service bookings + time slots | ✓ | ✓ |
| Courses / modules | —On roadmap Roadmap → | ✓Both plans |
| Subscriptions / memberships | —On roadmap Roadmap → | ✓Both plans |
| Platform fee | 0% | 0% |
| Discount codes | ✓Both plans | ✓Pro only ($99/mo) |
| Upsells / order bumps | —On roadmap Roadmap → | ✓Pro only ($99/mo) |
| Payment plans | —On roadmap Roadmap → | ✓Pro only ($99/mo) |
| PayPal support | —Stripe only | ✓ |
| Audience & Email | ||
| Email capture on purchase | ✓ | ✓ |
| Email broadcasts | ✓Both plans (4/mo Starter, unlimited Pro) | ✓Pro only ($99/mo) |
| Audience CSV export | ✓Both plans | —Not available |
| Email automation flows | —On roadmap Roadmap → | ✓Pro only ($99/mo) |
| Instagram AutoDM | —On roadmap Roadmap → | ✓Both plans |
| Analytics & Tracking | ||
| Store analytics | ✓Both plans | ✓Both plans |
| Pixel tracking (Meta, TikTok, Google) | —On roadmap Roadmap → | ✓Pro only ($99/mo) |
| Affiliate program | ✓Both plans — tracking live, payouts in progress | ✓Pro only ($99/mo) |
| Pricing | ||
| Monthly plan | $29/mo | $29/mo |
| Annual plan | $300/yr | $300/yr |
| Lifetime pricing | ✓$899 Starter · $2,499 Pro | —Not available |
| Free trial | 7 days | 14 days |
Five real, verifiable differences — not marketing copy.
OwnYour gives you a custom domain on both plans — 1 domain on Starter, 5 on Pro. Your store lives at yourname.com. Every Stan store lives at stan.store/yourname — Stan's domain, Stan's brand, not yours. Stan has acknowledged custom domains as a feature request. As of March 2026, they have not shipped it at any price point.
Stan does not offer an email export. If you build 10,000 subscribers on Stan and later want to switch platforms, move to self-hosted email, or just keep a backup — you cannot get that data out. OwnYour exports your full audience anytime: email address, name, products purchased, amount paid, date, tags. One click, instant CSV. Your list is yours — not held hostage to a subscription.
Before you connect a custom domain, your OwnYour store is at yourname.ownyour.store — a real subdomain, your name first. Stan's URL is stan.store/yourname — a path inside Stan's domain. Stan's brand leads, yours follows. That matters for domain authority, brand perception, and SEO when you eventually move to your own domain.
If you want to email your audience on Stan, you're paying $99/month for Creator Pro. OwnYour includes email broadcasts on the $29 Starter plan — up to 4 broadcasts per month on Starter, unlimited on Pro.
Stan has no lifetime option. OwnYour offers a Starter lifetime plan for $899 one-time — available during the launch window only. A creator who pays $899 and stays for 31 months has paid the same as monthly billing. After that, OwnYour costs nothing while Stan keeps charging $29 every month.
We're being honest. These are real gaps.
Both platforms at the Starter / Creator tier.
Things people want to know before switching.
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