Honest Comparison · Updated March 2026

OwnYour vs Linktree

Linktree tells people where to go. OwnYour sells for you, captures your audience, and gives you a store you actually own. They're not really competing — they're for different stages.

All claims verified March 2026. Contact us if anything is out of date.

Quick answer

Linktree is a link aggregator. It points visitors to your content and social profiles. OwnYour is a creator store — it sells digital products, books services, captures buyer emails, and processes payments. Many creators use both: OwnYour as their store, and a Linktree or bio link pointing to it. If you're only comparing because you want to make money from your audience, OwnYour is the right category of tool.

Feature comparison

OwnYour Starter ($29/mo) vs Linktree Pro ($9/mo). ✓ = available. — = not available.

Feature OwnYour Linktree
Core purpose
Link aggregation (bio links) Unlimited links Core feature
Sell digital products 0% platform fee Commission fee applies
Service bookings Time slots + paid bookings
Platform fee on sales 0% Up to 12%Varies by plan
Storefront & Brand
Custom domain 1 domain Starter, 5 Pro Not available on any plan
Store URL yourname.ownyour.store linktr.ee/yourname
Theme customization 8 presets, 16 fonts, 4 color pickers 12 themes, limited options
Remove platform branding Pro plan Pro plan ($9/mo)
Audience & Email
Email capture On every purchase automatically Form-based, integration required
Audience CSV export Full: email, name, product, amount, date Not available
Email broadcasts 4/mo Starter, unlimited Pro Requires external integration
Analytics Revenue, conversions, traffic sources Clicks, views, CTR (Pro+)
Pricing
Free plan 7-day trial only Free forever (limited)
Paid plan starts at $29/mo $5/mo
Lifetime pricing $899 Starter · $2,499 Pro
Sales commission 0% Up to 12%

What OwnYour does that Linktree doesn't

These aren't close calls — they're different categories of tool.

1Custom domain — Linktree doesn't offer it on any plan

Every Linktree page lives at linktr.ee/yourname — Linktree's domain, on every plan including paid. OwnYour gives you a custom domain on both Starter and Pro. Your store at yourname.com — no platform branding in your URL, ever.

20% fees — Linktree takes up to 12% of digital product sales

Linktree charges commission on digital product sales — up to 12% on the free plan, less on paid plans. OwnYour takes 0% of every sale on every plan. Payments go directly from buyer to your Stripe account with no platform cut.

3Your audience data is yours — Linktree has no export

Linktree has no audience CSV export. If you build a following through your Linktree and later want to move to a different tool or email platform, you cannot take that data with you. OwnYour exports your full audience anytime — email, name, purchase history, amount paid, date.

4Service bookings — Linktree has no scheduling

Linktree can link to a booking tool, but it has no native scheduling, availability management, or paid booking system. OwnYour includes all of this built in — time slots, availability calendar, Stripe payment at booking, and confirmation emails to both creator and client.

5Email broadcasts built in — no third-party required

Linktree can collect emails but sending to your list requires connecting Mailchimp, Klaviyo, or another external tool. OwnYour includes email broadcasts natively — 4 per month on Starter, unlimited on Pro — with no external platform required.

What Linktree does that OwnYour doesn't

Being honest.

🆓
Free forever plan Linktree has a genuinely free plan with unlimited links. OwnYour has a 7-day trial and a $1 Hold plan, but no permanent free tier.
💰
Lower price for pure link-in-bio use If all you need is a link page, Linktree Pro at $9/month is cheaper than OwnYour Starter at $29/month. OwnYour's value is in selling — if you're not selling, it may be more than you need.
📱
Instagram AutoDM Linktree Pro and Premium have Instagram comment-triggered DM automation. OwnYour doesn't have this yet.
🌐
Brand recognition Linktree is widely recognized. Followers know what a Linktree link is and trust clicking it. OwnYour is newer and less recognized as a brand.

Pricing side by side

OwnYour Starter vs Linktree Pro.

OwnYour
Starter Plan
Monthly$29/mo
Annual$300/yr
Lifetime (Starter)$899 once
Lifetime (Pro)$2,499 once
Sales commission0%
Custom domain✓ Included
Linktree
Pro Plan
Monthly$9/mo
Annual$7.50/mo
LifetimeNot available
Sales commissionUp to 12%
Custom domainNot available

Common questions

Things people want to know.

Can I use OwnYour and Linktree at the same time?
Yes — and many creators do. OwnYour is your store. Linktree (or any bio link tool) is the link in your Instagram or TikTok bio that points people to it. They don't overlap. You could keep your Linktree for general link aggregation and use your OwnYour store URL as one of those links, or replace your Linktree entirely with your OwnYour store URL.
Does OwnYour work as a link-in-bio page?
Yes. OwnYour includes a bio links section where you can add and reorder links to any URL — your YouTube channel, podcast, newsletter, or anything else. It works exactly like a link-in-bio page, with the added ability to also sell products and book services on the same page.
Why is OwnYour more expensive than Linktree?
Because it does more. Linktree is a link aggregator. OwnYour is a creator store — it processes payments, delivers digital products, manages bookings, captures buyer emails, and lets you broadcast to your audience. The $29/month covers all of that. If you only need a link page and don't plan to sell anything, Linktree is probably the right tool and OwnYour is more than you need right now.
Can I move my Linktree audience to OwnYour?
Linktree doesn't offer an audience export, so there's no direct import path. Going forward, every purchase and booking on OwnYour automatically captures buyer emails with full purchase history — building a list you actually own.
Does OwnYour take a cut of my sales?
No. OwnYour charges a flat subscription fee and takes 0% of your sales. Payments go directly from buyer to your Stripe account through Stripe Connect. Standard Stripe processing fees apply — that's Stripe's fee, not ours. Linktree charges up to 12% commission on digital product sales depending on your plan.

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